
Social Copy & Public Relations
As a wordsmith, I communicate across different mediums, reaching target audiences in the areas of social media and public relations. In doing so, I support the cultivation of lasting relationships between brands and the consumer. My front-facing roles include being a social media manager for Hellokpop and prior experience as Unbound Entertainment Group's publicity director.
01
As Unbound Entertainment Group's publicity director, I created press releases, pitches, artist scripts, and website copy for its artist roster.
Upon evaluating the company's branding and values, I formulated its mission statement.
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I was the first point-of-contact for fan, media, and industry inquiries.
02
As one of Hellokpop's social media managers, I am on the pulse of all Hallyu conversations in digital community spaces. My resulting social copy reflects timely topics, trends, and hashtags, boosting readership and visibility across Twitter, Instagram, and Facebook.
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